Dr Kumbirai G Terera

Lecturer & Programme Coordinator – Marketing

Dr Kumbirai Gift Terera Lecturer & Programme Coordinator – Marketing Department of Commerce and Management Tel. +263 24 459 601 Cell. +263 773068106 Email Address: kterera@wua.ac.zw / kumbiraiterera@gmail.com / Dr Kumbirai Gift Terera is an accomplished scholar and practitioner in the field of Marketing Management, holding a PhD in Marketing Management, a Master of Commerce in Marketing, a Bachelor of Commerce (Honours) in Marketing, and a Diploma in Public Relations. His doctoral research significantly contributes to the domain of agricultural value chains, with a specialised focus on developing a value chain model designed to enhance the economic empowerment of smallholder banana farmers in Mutasa District, Zimbabwe. Dr Terera's scholarly interests encompass agritech marketing, agricultural marketing frameworks, agricultural supply chains, banana value chain optimisation and processing, certification and standards, as well as sustainable, circular, and ethical marketing paradigms. His interdisciplinary expertise is augmented by his diverse professional experience, having served as a marketing manager, advertising executive, research consultant, and research and business development officer within academic institutions, the advertising sector, NGOs, and financial services. Currently, Dr Terera teaches at diploma, undergraduate, and postgraduate levels, delivering courses in Digital Marketing, Services Marketing, Agricultural Marketing, Principles of Marketing, and Strategic Quality Management. He is renowned for innovative pedagogical approaches, notably integrating experiential learning through student-led campaigns. These initiatives include the ‘Love Gogo Campaign,’ which advocates for support for impoverished custodial grandmothers; the ‘Our Power, Our Planet – Hug a Tree Challenge’ sustainability campaign promoting environmental stewardship; and the ‘Light in the Darkness Campaign,’ aimed at combating depression and suicidal thoughts. Through these efforts, Dr Terera exemplifies a commitment to socially responsive marketing education that bridges theory and practice.