Master Of Science in Strategic Marketing MSM

Preamble

Regulations for the Master of Strategic Marketing degree shall apply subject to provisions for both the University General Academic Regulations for postgraduate degree programmes and Faculty General Academic Regulations.

Aim

The Master of Strategic Marketing degree is designed to prepare managers to work at a strategic level and manage efficiently in a complex and uncertain environment.

Intended Learning Outcomes

By the end of the program, students will be able to:

• Design, implement and evaluate marketing plans including digital and service marketing strategies;
• Develop, execute and assess integrated marketing communications plans covering but not limited to the following communication mix elements—personal selling, sales promotion, public relations, advertising, exhibitions, direct marketing, sponsorship, word of mouth, direct marketing, packaging and merchandising;
• Craft, implement and evaluate international marketing strategies;
• Carry out business and marketing research and apply research findings to inform marketing decisions;
• Design, execute and appraise brand strategies;
• Design, implement and evaluate strategic plans; and
• Undertake marketing consultancy assignments in various specialised areas of marketing— facilitating strategic and operational marketing planning, marketing research, consumer research, brand and product research, promotional research, pricing research, distribution research, international marketing research, etc.

ENTRY REQUIREMENTS

Subject to provisions of the General Academic Regulations for Postgraduate degree programmes and Faculty General Academic Regulations for admission, the following entry requirement shall apply:

• A minimum of a first degree in any business-related field.

ASSESSMENT OF STUDENTS

Normal evaluation shall be based on continuous assessment as well as an examination at the end of each semester

The assessment is as follows

Coursework                                 30%

Examination                               70%

Examinations will normally be held at the end of each Semester. To be admitted to the examinations, a student must have registered for and satisfactorily completed the prescribed scheme of study which includes 80% lecture attendance, and submission of written assignments. Coursework shall count for 30% of the overall assessment of a course while end-of-course examinations shall count for 70%.  A student can only proceed to the next semester if he/she attains a minimum GPA of 2.0.

CAREER OPPORTUNITIES

Here are just a few of the career opportunities that graduates of the Master of Strategic Marketing will be ready for:

• Marketing consultancy;
• Marketing director,
• Information and communications director;
• Business development director
• E Commerce marketing director
• Content marketing manager;
• Digital brand manager;
• Senior brand manager;
• Public Relations manager;
• Market research executive; and
• Advertising director.

In addition, the programme capacitates graduates to venture into entrepreneurship and develop businesses.