Bachelor Of Commerce Honours in Marketing
Preamble
Regulations for the Bachelor of Commerce Honours Degree in Marketing shall apply subject to provisions for both the University General Academic Regulations for Undergraduate degree programmes and Faculty General Academic Regulations.
Aim
The Bachelor of Commerce Honours Degree in Marketing aims to equip students with specialised theoretical knowledge, practical skills and competencies necessary for effective marketing learning.
Intended Learning Outcomes
Upon completion of the programme a graduate will be able to:
- Develop and demonstrate competence in selling and promotions;
- Demonstrate competence in conducting and applying marketing research in decision making;
- Communicate marketing messages;
- Manage supply chains; and
- Set up and manage marketing programmes and firms.
ENTRY REQUIREMENTS
Subject to provisions of the General Academic Regulations for Undergraduate degree programmes and Faculty General Academic Regulations for admission, the following entry requirements shall apply:
- Minimum of five ‘O’ level passes including English Language and Mathematics (Those without Ordinary-level Mathematics will enrol in the university’s Foundation Mathematics course) plus either,
- At least two ‘A’ level passes in relevant subjects; OR
- At least 2 years relevant work experience and either a relevant Diploma in Business related studies or Part IMM, IAC and any other recognised entry qualification.
Courses on Offer
PROGRAMME STRUCTURE
The Bachelor of Commerce Honours Degree in Marketing shall take 4 years to complete. The programme structure is as follows.
First Year, First Semester
| Code | Course |
| KBCL111 | Introduction to Computer Applications |
| KBM112 | Principles of Economics |
| KBM115 | Financial Mathematics |
| KBM116 | Principles of Marketing 1 |
| KBM117 | Introduction to Financial Accounting |
| KCS111 | Communication Skills |
First Year, Second Semester
| Code | Course |
| KBM124 | General Management Principles |
| KBM125 | Quantitative Analysis for Business 1 |
| KBM126 | Business Law |
| KBM127 | Principles of Marketing 2 |
| KSS122 | Introduction to Gender Studies |
Second Year, First Semester
| Code | Course |
| KBM211 | Marketing Management |
| KBM212 | Entrepreneurship |
| KBM216 | Marketing Information Systems |
| KMG211 | Marketing Communications |
| KMG212 | Retail Management |
Second Year, Second Semester
| Code | Course |
| KBM223 | Consumer Buyer Behaviour |
| KBM225 | Business Research Methods |
| KBM322 | Business to Business Marketing |
| KBMM221 | Sales Management |
| KMG322 | Digital Marketing |
Third Year, First and Second Semesters
| Code | Course |
| KBM311 | Professional Attachment |
| KBM311 | Professional Attachment |
Fourth Year, First Semester
| Code | Cousre |
| KBM313 | Strategic Marketing Management |
| KBM314 | Corporate Governance & Ethics |
| KMG312 | Services Marketing |
Fourth Year, Second Semester
| Code | Course |
| KBM321 | Consultancy |
| KBM323 | Brand Management |
| KMG323 | International Marketing |
| KMG326 | Research Project |
SCHEME OF EXAMINATIONS
Examinations will normally be held at the end of each Semester. To be admitted to the examinations, a student must have registered for and satisfactorily completed the prescribed scheme of study which includes 80% lecture attendance, and submission of written assignments. Coursework shall count for 30% of the overall assessment of a course while end-of-course examinations shall count for 70%. A student can only proceed to the next semester if he/she attains a minimum GPA of 2.0.
CAREER OPPORTUNITIES
Here are just a few of the career opportunities that graduates of the Bachelor of Commerce Honours Degree in Marketing will be ready for:
- Account Executive;
- Advertising/Promotion Manager;
- Brand Manager;
- Copywriter;
- Marketing Manager;
- Communications and Public Relations Manager;
- Market Research Analyst;
- Media Planner; and
- Promotions Coordinator.
In addition, the programme offers opportunities in entrepreneurship and business development.