WUA staff were part of a UNICEF qualitative study that was conducted in four locations selected from Harare, Epworth, Bulawayo and Umzingwane. A sample of 140 participants which included men and women aged between 40-65 years was selected. The study employed focus group discussions named Round Robins and in depth interviews to unearth the social norms that expose girls and women to violence. The focal areas included physical violence, emotional violence, rape (in general), marital rape, sexual violence against girls and women as well as early and forced marriages.